Period
From
To
Medium
Sentiment
Region
Language
Coverage & tone
Volume and sentiment for the selected periodCoverage volume by medium stacked
Mentions per day across print, broadcast, online news and social
Sentiment split
Share of monitored coverage, analyst-validated
Working view
Latest items, open alerts and standing against peersLatest mentions
Live captured coverage. Click an item to open it. ▲ positive– neutral▼ negative
Priority alerts
Threshold-based escalation, validated by the duty analyst
Share of voice
SARS against comparable public institutions in the same period
Search & filter
Boolean search across headlines, summaries, transcripts and captions
Outlets
Theme
Sort
All monitored mentions
Filtered by the controls above
SARS keyword sets
Agreed with the SARS Media Unit at kick-off; reviewed quarterly. Sets drive capture, categorisation and alert thresholds. Click any term to search the feed for it.
Monitored sources
Toggle sources on or off per medium. The count beside each medium is how many of its titles are currently capturing.
Coverage tracking by source
Mentions per outlet in the selected period, with reach and sentiment mix
Print titles 0
Print-title items captured in the selected period, listed under headline with summary and searchable. Colour page scans are supplied with the full service.
Broadcasters 0
Broadcast items captured in the selected period, including news and programmes with phone-ins. Where the station embeds its own player the bulletin plays in the item. Audio, video and transcripts are supplied with the full service; copies on request within 6–12 hours.
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00:0000:00
SMS notification of significant broadcasts
Designated SARS officials receive an SMS for significant radio and TV items on agreed keywords, tax, Customs and Excise, senior officials, the Minister and Deputy Minister of Finance.
From: SARS MEDIA ALERT ·
Select a broadcast clip and press “Notify SARS” to preview the SMS.
Recipients are managed per role under Users & access. Every SMS is logged with delivery status and appears in the escalation log and the quarterly SLA report.
Tone & reach
How coverage reads, and how far it travelsSentiment over time
Positive, neutral and negative coverage per period
Sentiment split
Share of coverage
Positioning & drivers
Share against peers, and what is driving conversationVolume by platform
Where the captured mentions came from
Estimated reach by medium
Cumulative audience, by channel
Share of voice
SARS vs comparable public institutions, same keyword universe and period
Share of voice = SARS mentions ÷ all mentions across the tracked institution set.
Top themes
Conversation drivers, coloured by dominant sentiment
Topic clusters
Words that keep appearing together in captured coverage. Each cluster is one recurring subject: the centre is the term that anchors it, the ring is what it is discussed alongside. Size is how often a term appears; colour is how that coverage reads.
Negative
Neutral
Positive
SARS’s own channel
What SARS publishes, and what it earnsOwned voice vs the conversation X only
How far SARS’s own posts travel, next to the volume of coverage about SARS
Best performing own posts X only
SARS’s own posts in the captured window, by measured impressions
People & timing
Who is writing, and when coverage landsKey journalists & media houses
Who is driving SARS coverage in the period
When coverage lands
Mentions by weekday and hour, informing the 07:45 / 12:00 / 16:00 cycle
Accounts & voices
Who is carrying the conversation on social, and in which directionAccounts to watch
Accounts whose captured SARS posts read mostly negative, ranked by measured reach. Monitor; do not engage individually.
Positive voices
Accounts carrying positive or supportive SARS posts, ranked by measured reach.
Geography & language
Where coverage lands, and in which languageCoverage by province WORKED EXAMPLE
Mentions attributed to region by outlet footprint, dateline and geo signals. Click a province to filter.
Language of coverage WORKED EXAMPLE
Monitoring across South African languages, with machine translation and analyst review for non-English items
Regional & community titles carrying SARS WORKED EXAMPLE
Coverage tracking across regional and community press and community radio
Non-English coverage
Original language with analyst-reviewed English summaryNon-English items in period
Original language shown with the analyst-reviewed English summary
Narrative tracking
Claims under watch and their trajectoryNarrative trajectory
Hourly volume of the selected narrative against its own normal rate
Posts per hourThis narrative’s normal rate
Repeated narratives
Lines being carried by more than one account, found by near-duplicate text. Click one to plot it.
Coordination & momentum
Inauthentic amplification and sentiment shiftRepetition & cadence
Accounts posting the same claim within a short window, account age and posting cadence
Sentiment shift over time
Weekly share of negative coverage on the tracked theme
Detection & escalation
The live queue, and the thresholds behind itLive simulation
Inject a breaking story into the capture stream to show detection → validation → alert end to end
[ready] Escalation log: waiting for events…
Active alerts
Each alert is validated by the duty analyst before dispatch; acknowledgement is tracked
Escalation thresholds
Documented triggers agreed with SARS; editable by administrators. These drive the queue above.
| Level | Trigger | Response |
|---|---|---|
| Critical | Fast-moving reputational threat, national media, financial crime or executive exposure; negative mentions on one theme ≥ | Phone + SMS to designated officials, any hour, within 30 min |
| High | Negative narrative gaining traction; misinformation with rising reach; negative cluster ≥ | SMS + email within 30 min, recommended posture attached |
| Medium | Emerging issue, moderate volume; broadcast surge ≥ items | Watch note in next scheduled report |
| Routine | Business-as-usual coverage | Standard 07:45 / 12:00 / 16:00 reporting |
Dispatch record
What was sent, to whom, and whenSMS dispatch
Designated officials
From: SARS MEDIA ALERT ·
No alert dispatched yet.
Email dispatch
Media Unit distribution list
To: SARS Media Unit · Subject: –
No alert dispatched yet.
Report library
Generated from live data, reviewed and approved by the Lead Analyst before distribution
Archive
Every report retained and searchable for the contract term
Report preview
Select a report type on the left
SARS · Media report
Select a report type to generate a draft from the live data.
Users on the SARS account WORKED EXAMPLE
Access granted per person; reviewed monthly; revoked within one working day when someone leaves
Role permissions
Role-based access control: what each role can see and do
Audit trail WORKED EXAMPLE
Immutable log of every sign-in, search, export, approval and permission change
Service levels this month ILLUSTRATIVE
In service these are measured automatically from distribution timestamps, alert logs and uptime monitoring. The figures shown are worked examples against the proposed targets.
Continuity status
Redundant capture, backup resources and shift cover
Security posture
Controls in force on the SARS environment
South African Revenue Service · Media Monitoring & Analysis Platform